bewitch sb by means of flattery; butter sb up; lay it on with a trowel ❍ 他忽然请我去他那里，大谈我们是患难朋友，大～。我看米汤不好喝，引起我的警惕，……(《周恩来选集》上—201)He suddenly invited me over and began to talk about our being friends in adversity. He laid it on thick. I didn’t like the taste of his flattery,and it put me on the alert.